WeWork officially launches in Cape Town
For the longest of times, one would deem the sharing of the office spaces by different companies taboo and conflicting. However, this narrative and perspective has been altered by many commercial real estate investors. Companies like WeWork continue to make the sector as diverse and dynamic as possible. Recently they have launched their first working space in the City of Cape Town located at 80 Strand Street in the city’s central business district.
This is the leading coworking company’s third location in South Africa. WeWork South Africa’s General Manager Stafford Masie believes that the company continues to build its presence across the country. After the success of The Link in Johannesburg which is fully occupied and hosts large enterprise businesses followed by 155 West Street in Sandton which opened earlier this year, the Cape Town office space is set to hit the ground running.
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“We’re thrilled to officially open our first location in Cape Town, the Mother City, which marks our third location on the African continent. It’s been amazing to watch WeWork’s remarkable growth across South Africa, which is thanks to both the demand we’ve seen from our existing members, as well as potential new enterprise members who are moving away from the traditional office model to a more flexible way of working. Having opened a record number of 52 buildings last month globally, we are excited to see what we can achieve in 2020, and as ever, our commitment to providing the best possible member experience and accelerating African innovations, remains top priority.”
Massie further said WeWork challenges the typical expectation of traditional office space by reinventing the way people work through thoughtfully designed space, technology, community and flexibility.
“With over 600 desks, this new location offers the company’s members who range from small start-ups to large enterprises dynamic and comfortable spaces that offer exceptional services that meet the ever-evolving needs and demands of businesses based in South Africa.”
The company’s interior design team partnered with local communities to create an authentic ‘craftsmanship’ feel to the workspace, reflecting the culture of the city.
“Our team of designers have incorporated the history and beauty of the city into the design of this new space with the use of bespoke artwork that celebrates the city’s culture. Not only ensuring that our members feel the comfort and familiarity of their hometown but that our members also feel inspired, happy and productive in our spaces. Our use of warm colours, homely furnishings and unique designs can be seen throughout the building with its South African influence from locally inspired patterns and fabrics to its unique craftsmanship feel. It’s been a real pleasure to explore and embrace the city’s culture, and we are excited for the community here to grow and thrive.”
The company’s use of unique artwork is consistent throughout all buildings, and this is no different with the Cape Town buiding. WeWork’s team of graphic designers have created a bespoke piece of art that involves South Africa’s beloved ‘Chappies’ framed and mounted in a yellow acrylic box on the wall, this colourful and vibrant piece offsets the richer and deeper tones of the building, paying homage to South Africa’s culture, both old and new.
REImag is hosting the Digitalisation of Real Estate Summit at WeWork’s brand new offices. We’ll bring you up to speed in the real estate industry with super-informative talks and conversation from our PropTech speakers and thought leaders. They’ll share their knowledge and lessons regarding the impact of technology in the real estate industry, both in SA and around the world.