Five ways to grow your business success

Five ways to grow your business success

Take control of perceptions can help entrepreneurs 

By Deshun Deysel

Few people know more about overcoming obstacles, both real and perceived, than professional mountaineer and businesswoman Deshun Deysel. Deshun chose to tackle the highest obstacle in the world – twice. As the first black woman to climb Mount Everest in the SA team that planted South Africa’s new flag on the summit of Mount Everest, Deshun fulfilled her childhood dream. She went on to scale five of the seven summits.

Now Deshun musters the passion and perseverance that she applied to pull herself up to unthinkable heights to help others do the same. Today, she sees climbing mountains as a metaphor for making the impossible possible.

As an entrepreneur and businesswoman, Deshun knows first-hand that building a business can be one of the toughest mountains to climb. And she had unique and exciting guidance for the Entrepreneurship To The Point audience to help them along their own business journeys.

Deshun’s five ways that perceptions can help you reach new heights as an entrepreneur:

1.    Believe in yourself, the world perceives you as you perceive yourself

Often, we need to change our own perception of what we are, who we are, and what we can do, before we can change the way the world sees us. You have to teach the world how to treat you and that starts with your own perception of yourself. Believe in yourself. Regardless of the support and resources you have, no one is going to get you to do something if you don’t have self-belief. The success or failure of an entrepreneur can rest on this alone.

2.    Don’t let others’ perceptions become your truth

When Deshun still only had the tiniest inkling that climbing a mountain was something she could do, much of the information she found around her said she couldn’t, with messages like “people like you don’t do that” or “girls don’t do that”. She cautions: “others’ perceptions become your truth if you hang onto them, and that truth will stop you from reaching your vision. Mute out the voices that tell you it’s not going to happen. If you want to accomplish something but there is no evidence of its possibility around you, people may laugh at you and it can make you look ridiculous. Your dream isn’t going to fall into your lap; go out and find it. In the absence of evidence follow the clues. Be hungry for it. Hunger is the essence of entrepreneurship. Pull yourself to your own vision; we are capable of the most incredible things.”

3.    Learn to manage your own perceptions and thoughts

Reaching our goals is often no walk in the park, but they’re also not impossible to achieve. However, one of the biggest obstacles along the way is how you manage your thoughts and perceptions when things go wrong – the panic, doubt and negative voices. Deshun believes it is important to slow down mentally , see the obstacle for what it really is, and then tackle it, even if that means going back to go forward. She encourages entrepreneurs to challenge their own perceptions by having high-impact conversations and choosing who they listen to carefully. “Tune out the negative voices and make time for truthful mentors and guides”.

4.    Teach others how to perceive and treat you

“I have had to teach the world to treat me as a mountaineer,” confesses Deshun. “When the journey gets hard, if you give up, you are also giving up opportunities. People are watching how you come through the storm, how you make it through when there are no resources. Dig deep when the storm comes. Your actions teach people how to perceive you. The better we become at our businesses, the more we are able to show people how to treat us”. For Deshun’ s first Everest expedition, she had to qualify for the team. The second time round she was invited.

5.    Extend your perception of success beyond the summit

When scaling the world’s highest peaks, getting to the top doesn’t make you the best. “You need to be the best at the bottom, or else how will you get to the top? When you reach the pinnacle, you

only get to enjoy a matter of minutes there before descending, so if you are only focused on the summit, what happens after the goal is achieved? Most accidents on Everest happen on the way down. Many climbers don’t see the goal of getting back home safely, only getting to the top.

People collapse on the finish line of the marathon. It used to be that sprinters ran for the finish line, now they run beyond it. Set your goals beyond getting to the top.




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