The Digitization Of The Real Estate Industry In SA

The Digitization Of The Real Estate Industry In SA

There has been a lot of talks lately about how technology is going to revolutionize the world. The things around us are changing at a pace faster than any of us could have once imagined, and a major chunk of that is thanks to how technology is empowering businesses and individuals alike.

From buying groceries at home to finding recipes online to pretty much anything and everything you’d wish to get today, there is definitely something for everyone on the internet. And when it comes to buying something as important as a home, people are using technology more than ever.A recently conducted survey suggests that 92% of all home buyers today use the internet at some point to search for a home. The latest trends show that it is crucial for real estate organizations today to have an online presence. Which brings us to an important question: “What role does Digital Marketing, Virtual Reality, Augmented Reality, Big Date and other tech tools play in real estate?If we look at the real estate market today, most of the primary searches for property dealers and the properties themselves begin online. This brings us to the next question: What strategies can real estate businesses follow to boost their presence online? And how can businesses take advantage of these strategies? How can commercial real estate investors use online sales to boost their investment brands?To begin with, let’s start with the fundamentals:

1. Write quality content for your website

Content is crucial, they say; and “they” are 100% correct. Planning and creating posts and pages takes time. This is a crucial aspect of your marketing planwhether you are a seasoned agent or a first-timer.


Moreover, since most sellers and buyers turn to real estate websites in order to find good properties, having quality content on yours is extremely important. There are many ways that you can create content that attracts interest.

2. Being mobile-friendly is important

The famous iPhone manufacturer, Apple, once had an extremely popular ad campaign that suggested: “There’s an app for that!” It popularized the idea that everything that required a desktop or laptop could now be accessed using a small device that everyone held in the palm of their hands, the smartphone.


Businesses running on mobile apps increase versatility, mobility, and save time. Your customers won’t have to turn their laptops on just to access your website. They’d have access to everything right at their fingertips.

3. Target ALL Search Engines

Why restrict yourself to one when you can have many? Google, although one of the most popular search engines out there, isn’t the only one. Make your website searchable on Bing and Yahoo, too.

4. Digital Storytelling and the rise of Social Media

Today, more than 80% of people who use Facebook as a social network see videos and online stories there. From infographics to posters, to video clips, to GIFs, people are moving toward media consumption that helps businesses think creatively. Real Estate businesses are now putting up 360-degree and panoramic images of their properties to increase interest. Next to come is augmented and virtual reality.

5. The power of inbound marketing and mailing lists

Using creative media sources, such as blog posts, Social Media Marketing (SMM), sharing videos, etc. is a great way for companies to engage with their audiences. Gone are the days when giving out pamphlets to customers was the only way to sell for your business.

Mailing Lists, although an older method of reaching out to customers, is still popular amongst businesses even today!

Another major way to gain online traction is ANALYTICS. Google Analytics is an extremely simple and powerful tool used by website owners and app developers to get information and stats on who’s visiting their websites, providing a great way to track your website traffic and better understand your audience. And if done right, SEO (Search Engine Optimisation) can prove to be an effective way of getting more leads to your website.

With these tricks and tips, you’ll be able to boost your Real Estate Business and increase growth through the powers of digital marketing. But the above-mentioned are just the basics.

Real Estate Investor Magazine has teamed up with Mana Technologies, digitalisation specialists, to bring digital to the Real Estate Industry. Together we are offering a 2-day unmissable course, workshop and conference in Cape Town, and Johannesburg on 29 and 30 October and 5 and 6 November respectively. This is an unmissable event and the first of its kind in the Real Estate Arena.

Whether you are an estate agency, a real estate investor, a lone wolf estate agent, a property mogul or developer, a property related service provider, or just have a keen interest in real estate investment and the real estate market, join us at the Maslow Hotel in Sandton and the One&Only Hotel in Cape Town for two days of learning, digitising, and discussion. Hear from investment experts, property experts and marketing experts that will give invaluable advice and insights, and that will provide a practical learning experience.

To read more or book, go to or Seats are limited!




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