How to Grow Successfully in Africa


While there is no magic recipe to manage the often-complex real estate requirements
of corporate growth in Africa, a number of companies are applying some key operating principles, which are likely to increase your chances of success, when entering or growing your real estate footprint in Africa.

Africa is not one country. It may sound obvious but a continent of 54 countries and with 56 cities of over a million people, Africa offers an enormous diversity of operating conditions, city dynamics and real estate environments. The incredible diversity of the African continent
means that a deep understanding of the local nuances of individual markets is an important pre-requisite to success. As well as differences in language and culture, differences in the business and real estate operating environment abound.

Divergences in legal and contractual norms can create challenges for companies looking to lease, buy or operate real estate.
Tools such as JLL’s Real Estate Transparency Index, City Commercial Attraction Index and
the Real Estate Standards Index can assist with due diligence and planning, but access to a robust network of best in class, on the ground partners that operate to the same standards and with the same ethics as your business are crucial. To continue reading click here…

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