Shopping Trend Management


Conflicting and contrasting economic and retail trends now emerging requires careful crafting from the shopping centre perspective and it is going to be extremely important to correctly interpret the language of the consumer and blend these trends successfully in the current and anticipated economic climate.

IMF SA growth forecasts show a significant trend collision with the rest of the world, with slow but higher growth is expected globally but SA is counter this, showing further contradiction relative to 2015. The retail sector has shown considerable stamina amidst the broader economic slowdown over the last year. The Clur Retail Risk Indicator, part of Retail Live, an interpretive early warning system for shopping centres with 2m square metres of coverage, showed a reduction in shopping centre risk over 2015 as mall space worked harder, driven by better use of space and most notably the impact of strategic tenant mix, sizing and product mix to correct underperforming space dynamics.

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