Gavin Lucas Interview: The start of Stor-Age | Neale Petersen

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In the days before the launch of Stor-Age, Gavin Lucas, the companies CEO, was living at home and racking his brain for the perfect name for his fledgling self-storage company. When he asked his mother for ideas she suggested simply taking the word ‘storage’ and putting a dash in the middle. ‘Stor-Age – The Age of Quality Self-Storage’ became the company’s tag line, but as the business grew and developed, the slightly robust title was shortened to just ‘Stor-Age’. The name though still remains as a reminder that ultimately our parents do know what’s best for us.

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